celebrities, athletes and social media influencers who are sober,
sober curious or mindful drinking and cutting back on their
alcohol consumption.
Now with the first ever Double Gold medal awarded to an
alcohol-free spirit, an unprecedented four Double Gold medals
and five medals overall at the World Spirit Awards in San Francisco,
Calif., Sexy AF Spirits is positioned for a major global expansion
into the most influential bars, restaurants, resorts and casinos
around the World.
“Sexy AF’s earliest clients were influential people who wanted
to cut back on alcohol, but they still wanted to be trendy and not
have the stigma of being the boring, dry, non-drinker in the crowd.
They wanted a spirit that is handcrafted, 100 per cent alcohol free,
made from organic botanicals, vegan, sugar free, gluten free and
low calorie,” said Jo-Anne Reynolds Sexy AF CEO.
With the global pandemic, the world stayed home and even
more celebrities publicly cut out alcohol on social media. The
secret of Sexy AF Spirits got out and people were learning about
the brand via Instagram and Google. People learned how to craft
alcohol free mocktails and recipes via YouTube and Facebook, and
thousands started to begin sharing this information with their
friends. As a result, www.SexyAFSpirits.com and social media
accounts @SexyAFSpirits were set up to meet increasing demand
from the worldwide audience.
Thanks to an influx of alcohol-free providers, including online
stores, alcohol free-specific apps and specialty bottle shops, sales
are up over 3,500 per cent and the company expects this trend
to continue globally throughout 2021 and beyond. “Worldwide,
Millennials and Gen Z’ers are cutting out alcohol, and sharing on
social media like Tik Tok makes it even easier for you to find others
who are Sexy AF,” said Reynolds.
“Every day we hear feel good stories from people using our
products, from pregnant women, religious communities, recover-ing
alcoholics and more. People’s reasons for not drinking alcohol
are so vast, we are tagged daily on social media with people shar-ing
their Sexy AF sober success stories.”
Most recently, Sexy AF has been in discussions with distribu-tors
and retailers in the U.K., Hungary, New Zealand, Australia,
China, and U.A.E., to provide their unique brand of alcohol-free
spirits to those regions, as well as direct to consumers.
Sexy AF is also leading discussions with U.S. colleges to
bring alcohol free to numerous campus bars in fall of 2021,
due to increased demand from students who are now partying
alcohol free.
“We have a clear vision, to make the world’s best tasting
alcohol-free spirits. To win four Double Gold at the world’s
most influential spirit awards proves we provide you a healthy
alternative to alcohol, with no compromise on your cocktail’s taste,
and that’s Sexy AF,” said Reynolds.
Photo courtesy of Sexy AF Spirits
I N D U ST RY N E WS
SUMMER 2021 § POURED CANADA § 47
/www.SexyAFSpirits.com
