SUMMER 2021
VOL. 3, NO. 2
IN PARTNERSHIP WITH BEER CANADA, SPIRITS CANADA
AND WINE GROWERS CANADA
Contents
Departments
2 Letter from the Editor
4 Events
45 Industry News
48 Trending
Features
18 A More Environmentally Responsible Way
Brewers and winemakers find new
ways to repurpose waste
22 Catching the Wave
How two Canadian companies are cashing in
on the ready-to-drink canned cocktail craze
26 Non-alcoholic Spirits
It sounds like a contradiction, but could be the
next big thing to hit drinks sales in Canada
Profiles
6 Diageo Canada
Crown Royal sparkles amid Diageo’s
global portfolio of premium spirits
10 Magnetic Hill Winery
Named after an optical illusion, this New Brunswick
winery certainly pulls many to the region
14 Great Western Brewing Company
The regional brewery that’s been a fixture in
Saskatoon, Sask., for close to 100 years came
very close to closing its doors for good back in the
late 1980s – until a group of daring employees
known as the ‘Original 16’ saved the day
Articles
31 Going Digital
Enjoy Craft was launched last fall as way to
connect craft breweries. distilleries and wineries
in Western Canada with consumers virtually.
It may also hold the key to how craft beverage
producers can thrive in a post-pandemic future.
35 What’s in a Job?
How structured hiring can boost the bottom line
37 Celebrate the Possibilities
AO Wilson Ltd. helps distilleries throughout
the entire production process
39 Breakthrough in Cider Making?
Developed in France in the early ’90s, Flash
Release technology has gone mobile
43 A Framework for Positive Change
Wine Growers Canada releases Diversity,
Equity and Inclusion Framework
Cover photo: hakinmhan/123rf
Top Photo: Boulangerie St-Vincent
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SUMMER 2021 § POURED CANADA § 1