I N D U ST RY N E WS
Small
Sips
News from Canada’s
beverage alcohol industry
Dandurand adds Canadian winery to portfolio to take
TIME Family of Wines to next level
In February, TIME Family of Wines (dba Five Vines Cellars)
announced Dandurand as their new distribution partner, adding
Canadian brands TIME Wines, McWatters Collection and Evolve
Cellars to the agency’s stellar portfolio.
As of March 1, Dandurand represents Time and its family of
wines in Western Canada and will drive the company’s efforts to
distribute wines on a national level. As the largest family-run wine
importation and spirits business in Canada, Dandurand’s exper-tise
and country-wide reach were key factors for this appointment.
At Dandurand, the group is known for a carefully and strate-gically
selected portfolio of producers from around the globe, but
none were from Canada. With the addition of Time Family of Wines
to Dandurand’s portfolio comes the quality and reputation of the
Okanagan Valley and VQA. Spearheaded by the late Canadian
wine pioneer and “Grandfather of BC wine” Harry McWatters, the
Time Winery team has been producing wines for more than 50 vin-tages.
New family owners, Ron and Shelley Mayert are committed
to ensuring the continuity of the McWatters legacy. The McWatters
family remains in control on site, with a portfolio of wines made
with excellence by winemaker Lynzee Schatz. The team is now
looking to its next phase, which is national distribution.
President of Dandurand, Hugues Gauthier said, “The addi-tion
of these excellent VQA wines to our portfolio will allow us to
access the customer and consumer marketplace in a deeper way,
providing an even more full-service portfolio with a local offering.”
Christa-Lee McWatters, general manager at Time Family of
Wines agreed, “With heartfelt thanks for the work of our previous
distribution partners, we are ready to embark on a new journey
with Dandurand, with the objective of strengthening our position
as a top-quality and widely available VQA producer, in Western
Canada and beyond. We are excited to take on this new challenge,
to grow our brands’ presence throughout Canada. This is a plan
that has been in the making for some time, and we are confident
Dandurand will help us achieve positive results.”
Industry contacts wishing to order Time Wines, the
McWatters Collection or Evolve Cellars, can contact the winery
order desk at orders@timewines.ca or call 1-833-822-9303.
New RTD beverages from Twisted Tea and Truly coming
to Western Canada
The days are getting longer and the sun is shining brighter – every-thing’s
coming up spring, including four new RTD products from
Truly and Twisted Tea. Included in the release are a fruity take on
hard iced tea and a sparkling water lemonade with only 100 calo-ries.
Distribution will include:
• Twisted Tea Hard Iced Tea – Slightly Sweet (BC., Alta.,
Sask., Man.)
§ Made with real, brewed tea for an authentic iced tea taste,
but with half the sugar and sweetness. Available in 6-packs of
355 mL cans, 5.0% ABV, released in May.
• Twisted Tea Mango (B.C., Alta., Sask., Man.)
§ A fruit-forward spin on Twisted Tea, packed with natural
mango flavour. Available in 6-packs of 355 mL cans, 5.0%
ABV, released in May.
• Truly Lemonade (B.C.)
§ The latest addition to the Truly Hard Seltzer family, a mix
of crisp and refreshing sparkling water, with natural sweet
lemonade taste.
Photo courtesy of TIME
Photo courtesy of Twisted Tea/
Moosehead Breweries
SUMMER 2021 § POURED CANADA § 45
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