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A beverage’s package is almost as
important as its contents
You may not be able to judge a book
by its cover, but the same is not true
of wine, beer or spirits.
According to a 2017 Nielsen Craft
Beer Category Design Audit, 66 per cent of
American craft beer buyers reported that
a beer’s label was “very” or “extremely”
important to get them to notice it. In addi-tion,
60 per cent said that the label was
equally important in convincing them to
purchase it.
Wine, beer and spirits may occupy
different categories in the beverage space,
but the principles of good label design hold
true for every bottle. That’s why Poured
Canada talked to three creative master-minds
behind some of the world’s most
compelling labels to learn about the pro-cess,
the considerations and the magic
behind every label.
By Heather Hudson
Courtesy of Anouk & I
PACKAGING
Courtesy of Sean Fenzl
FALL 2019 § POURED CANADA § 29
