I N D U S T RY N E WS
Photo courtesy of Okanagan Crush Pad
Bizou + Yukon was launched as a direct-to-consumer offer-ing
through the winery’s online store. Okanagan Crush Pad began
shipping orders May 7.
The line kicks off with three wines: Savvy Gris, a blend of
sauvignon blanc and pinot gris; Savvy Franc, a blend of cabernet
sauvignon, cabernet franc and merlot; and the Pinkie Rosé, a blend
of varieties from various Okanagan vineyards. On each of the 12
custom-created labels is art depicting the dogs and the adventures
they live daily at The Ranch, the special property they help protect.
Bizou + Yukon wines are available to order online as a mixed
case of 12 (four bottles of each wine) for $275 (including tax and
shipping). Single bottles will be available for sale at a later date,
when the winery is able to re-open to its guests.
Co-owner Christine Coletta is proud and enthusiastic about
this release.
“The past few months have been hard for many people. It has
been a relief to be able to focus on something that I know will bring
a smile to people’s faces. As winery owners we all work very hard to
be taken seriously,” she said. “It’s not an easy gig. We sometimes for-get
that wine is simply about friends, family and simple enjoyment.”
This label promises to be the most fun and lighthearted cre-ation
yet by Okanagan Crush Pad. Expect to see this reflected
in all branded materials and communication channels. After all,
these are wines produced under the supervision of two giant fluffy
white dogs.
A work of love and co-operation between the winery team,
co-owner Christine Coletta and the team of designers at Town
Hall Brands who helped bring Bizou + Yukon to life, this new wine
collection is also a tribute to the hard work that Okanagan Crush
Pad’s vineyard crew has done to bring biodiversity, nature conser-vation
and organic farming principles to The Ranch.
While wine lovers wait for their wines to ship, they
are invited to be entertained by the personality of this
brand by reading the adventures of Bizou + Yukon at
www.okanagancrushpad.com/story/bizou-yukon/bizou-yukon-books/.
Two fun stories kick things off..
To keep the story going week to week, Bizou + Yukon have
one social media profile. Follow their antics on Instagram
@BizouYukon.
SUMMER 2020 § POURED CANADA § 35
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