of bottle. The outer layer of the tube is
printed with process or Pantone colours
on a state-of-the-art Heidelberg XL 106
multi-colour offset printing press, and
then hot foil stamped and embossed sepa-rately.
To produce a truly unique and high-end
custom feel, customers can choose
from a wide variety of different papers,
including textures, linens, felts, smooth
vellum and soft touch to list a few of the
available options.
The core is typically constructed from
either white or recycled Kraft material.
“We can even construct the tube out
of different colours such as solid black,
white or even yellow,” said Rowley. “The
outer slick is printed, foiled and embossed
in-house and then laminated to the outside
of the tube. It’s a process we control from
start to finish.”
While the manufacturing process can
be costly, Glenmore’s price point is on par
with major Chinese competitors.
“Typically, core-making equipment is
quite expensive to set up and the tool-ing
costs are very high,” said Rowley. “So
we had to come up with a way to bring
tooling, setup and run costs down so that
craft distilleries can afford to buy from
us. Otherwise, tube packaging is dead in
the water.”
Custom orders are quick to produce,
with the company stocking everything it
needs for “speed-to-market” jobs.
There is a great sense of pride and
excitement as the Glenmore team takes on
each new project.
“It was a long process to perfect our
systems, but we’re very proud to be produc-traditionally
stayed local, with the major-ity
of its clients hailing from the Pacific
Northwest, Glenmore is now working with
distillers and spirits branding companies
right across North America.
Rowley says the tubes appeal to niche
producers of high-end spirits and wines,
and target quantities are as low as 500, up
to tens of thousands of tubes.
“The distilleries that will buy tubes are
the ones that want the shelf presence,” he
said. “But there are a lot of boutique dis-tilleries
out there that may only have 500
to 1,000 bottles for a limited release and
they are trying to command a higher dollar
value. They will sell a lot faster if they’re in
a nice container, if they can be presented
as a gift. It’s been a lot of fun working
with wineries and distilleries we didn’t even
know existed.”
Besides fetching a higher price, tubed
product is easy to ship and the cylinder is
100 per cent recyclable. Plus, Glenmore’s
director of business development, Mike
Garand, says a tube is like a billboard
wrapped around a product.
“There is a branding aspect to it. The
tube allows you the opportunity to tell
your story on more than just the bottle
label. There is a lot more real estate to use,”
he said.
Glenmore can customize the size of
the tube to fit any diameter and height
Besides fetching a higher price, tubed
product is easy to ship and the
cylinder is 100 per cent recyclable.
ing live orders for customers across North
America, and they look phenomenal,” said
Rowley. “If you feel your bottle needs to
command a better shelf presence or tell a
story, talk to us. There are several winer-ies
as well that might not even be think-ing
about tubes for their special releas-es
because they don’t know the option is
out there.”
While custom packaging has been
referred to as the “silent salesman,” Rowley
wants to shout its benefits from the roof-tops:
“Tube it!”
Photo courtesy of Glenmore Custom Print & Packaging
PACKAGING
32 § POURED CANADA § www.poured.ca
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