we have a lot of distribution in liquor stores around the province,”
Christensen said.
“One thing that sets us apart from some other breweries is that
we have that ability to scale up and ensure we are fully available
all the time in Liquor Connect, which is where most of the liquor
stores are ordering from across Alberta,” said French.
The brewery also started making home deliveries and set up
an online store to make it easier for their customers to purchase
their favourite Alley Kat craft beers.
“We were never at a point that we worried that we were going
to go under or have to shut down or anything like that,” said
Christensen. “It was just a matter of making the necessary changes,
which we did quite quickly.”
Christensen and French are happy to say they were able to
make the changes without having to lay off any of the 20 or so
people who work at their brewery.
“A big priority for us was just to keep everyone employed,”
said Christensen. “We’ve been able to do that, so we’ve been
very fortunate.”
Christensen and French say they’re grateful to have their staff,
and that their positive energy was one of the things that drew the
pair to Alley Kat in the first place.
“It’s a fun, lighthearted atmosphere where people enjoy coming
to work, people like each other, and they’re truly friends as well,
not just colleagues. So that’s the best part about it,” said French.
“The culture is something that I was excited about,” said
Christensen. “The team is just really engaged in the work.… I
find everyone is here because they want to be, and they love
the industry.”
SYSTEMS
“We love to build breweries, cideries,
distilleries & wineries”.
Website: www.carefootebs.com
Email: rob@carefootebs.com
Phone: 705-816-5444
B R E W E RY P R O F I L E
BUILD UPGRADE EXPAND
Photos courtesy of Alley Kat Brewing Company
WINTER 2021 § POURED CANADA § 7
/www.carefootebs.com
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