COV E R S TORY
Drinking in Digital and your house, make sure its updated and
working optimally,” she said.
However, how does a business owner
do that? What is a great website for an
alcohol producer in 2021, and what do they
need to know to have one?
Telling a story and selling a lifestyle
In any marketing, but particularly in
alcohol production, Nidle says storytelling
is most important, and the way a website
is designed should reflect the story of the
product and brand.
“When I meet with alcohol producers,
they always have amazing stories of why
they started producing and, in many
cases, their brands and products are a
realization of a life’s dream. What they
need to remember is for many of their
viewers and customers, it could also be
their dream. So, as an alcohol producer,
your customers and visitors could be
living vicariously through you on your
website. Don’t underestimate the power of
branding with storytelling because it can
be a legacy you leave behind.” said Nidle.
A story is often found on landing
pages within a site and can create positive
emotion and relationships between the
alcohol producer and their customers or
visitors. Therefore, it’s better to include
stories and photos of the team, the location
and what goes into producing the products,
as opposed to facts, random information
and showcases of fancy technology.
Leeann Froese agrees. The owner of
Town Hall Brands, a marketing and PR
agency based in Vancouver, works with
many wineries on their websites and
Photos courtesy of Town Hall Brands
WINTER 2021 § POURED CANADA § 17