WINTER 2021
VOL. 3, NO. 1
IN PARTNERSHIP WITH BEER CANADA, SPIRITS CANADA
AND WINE GROWERS CANADA
Contents
Departments
2 Letter from the Editor
3 Events
36 Industry News
Features
16 Drinking in Digital
What are the best ways to market
an alcohol brand online?
20 Cider Beware
The Ontario Craft Cider Association warns that the
rapid expansion of Ontario’s craft cider industry may
be unsustainable due to unfair taxation policies
Profiles
4 Alley Kat Brewing Company
The new owners of one of Alberta’s most successful
breweries say they jumped at the chance to purchase
the operation, and despite sealing the deal just before
COVID-19 struck, the business is going strong
8 Copper Spirit Distillery
A focus on natural and organic ingredients
helps this Bowen Island operation spread its
vision: redefine how we interact with alcohol
12 CARONE Wine + Spirits
This Quebec small artisinal producer
touts some big accolades
Articles
25 Cheers to Innovation
Niagara College takes hands-on learning
to the next level at its renowned teaching
winery, brewery and distillery
29 Vintage Experience
Built on reputation and referrals, Kaiser Design’s
creative team specializes in building a brand from the
ground up, crafting identities that are as unique as the
artisinal beverages and specialty goods they represent
31 Charting its own Path
Upstart label maker Altro Labels is making a
name for itself on the craft brewing scene
33 Freeze it for Them
Businesses are calling on governments across
Canada to put a freeze on beer taxes
40 Top Shelf Reads
Book Review: Tapping the West: How Alberta’s
Craft Beer Industry Bubbled Out of an
Economy Gone Flat by Scott Messenger
Cover photo: hakinmhan/123rf
Top Photo: Sea and Ski Realty
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WINTER 2021 § POURED CANADA § 1