to go? End the visit with a sincere “thank
you?” These are several of the aspects Secret
Hopper helps owners monitor.
Engagement is the biggest factor to
whether or not a guest will return to a
brewery. When a guest receives low engagement
on their first visit, they are only 37
per cent likely to recommend and return
to that business. When they receive high
engagement from staff, that number jumps
to a whopping 98 per cent. This is by building
a unique connection with each customer
that enters your taproom. These are
the guests that will ultimately spend more
money at your brewery.
In a world where ratings are prevalent
and data constantly discussed, it is Secret
Hopper’s goal to provide actionable information
that can help a brewery actually
improve. Feedback that can be read in a
matter of minutes by an owner or tasting
room manager that succinctly evaluates
performance. Secret Hopper knows you’re
busy and wants to make sure you can see
quickly that Andrew may not be interacting
enough with your guests or that Stacie
is doing a killer job of building relationships.
Craft beer is about positivity. Secret
Hopper’s feedback is a starting point to
grow from and a tool to reward staff already
doing a fantastic job.
Build your brewery’s foundation on
passion. It’s contagious. Not only to your
staff, but to your guests. Secret Hopper can
help monitor this as they help find ways to
O P E R AT I O N S
increase in-house revenues, create more
repeat customers and find new ways to
differentiate as the craft beer industry continues
to soar. World class beer deserves a
world class customer experience.
Andrew Coplan is the owner of Secret
Hopper, for more information visit
www.secrethopper.com.
Photo courtesy of Secret Hopper
WINTER 2020 § POURED CANADA § 47
/www.secrethopper.com
