WINTER 2020
VOL. 2, NO. 1
IN PARTNERSHIP WITH BEER CANADA, SPIRITS CANADA
AND WINE GROWERS CANADA
Contents
Departments
2 Editor’s Message
3 Events
48 Off the Menu
Features
18 Bitter Choices
Selecting hops can be a complicated business
22 In Barley We Trust
The Canadian Malting Barley Technical Centre
puts the walk in Canada’s malting barley talk
26 Brewing Up Innovation
Durham College’s Centre for Craft Brewing Innovation
Profiles
4 All in the Family
Sleeman Breweries continues to
build on the family legacy
10 A Twist on the Traditional for Big Flavour
Mad Laboratory Distilling is proving that size
does not matter when it comes to distilling some
of the best spirits found along the West Coast
14 Keeping it Green
Stratus Vineyards continues their efforts
for environmental sustainability
Articles
29 An Ice Breaker on National Trade
On the Cover
Organic or not? Grow your
own or use a supplier?
What hops variety is a good
base? What should be
done when there are hops
shortages? Poured Canada
explores this and much
more in this issue’s cover
feature. Find it on page 18.
Uncorking Canada’s potential
33 Damage Control
In the digital age, it’s getting harder for
companies facing a product recall to
protect their all-important brands
37 Cheers to Change
Beer advocates – those who make it and those who
drink it – have traditionally been a pretty homogenous
bunch. However, newcomers are increasingly
showing up in Canada’s taprooms, proving that
diversity benefits everyone, including business.
39 Boost the Bottom Line
Using your establishment to host events can
add value and generate new patrons
46 Best Service Forward
Secret Hopper provides a service for breweries
to obtain valuable customer feedback
Cover photo: fotolesnik/123RF
Top photo: Stratus Vineyards
37
WINTER 2020 § POURED CANADA § 1
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