B E E R C A N A DA
Canadian
Beer Day
October 7, 2020
Submitted by Beer Canada
In 2019, the day dedicated specifically to Canada’s brewing
and beer industry, Canadian Beer Day, was celebrated for the
first time.
This year will be a much different celebration, but Beer
Canada still plans on doing everything possible to celebrate, show
appreciation and advocate for Canadian beer.
With all that has happened recently, it’s even more important
that the beer industry and its allies rally together as a community
and show the country the positive impacts Canadian beer has on
culture, communities and the economy.
Throughout the pandemic, Canadian brewers big and small
have stepped up to support their local communities. They have
shifted production to make hand sanitizer, supported bars and
restaurants, donated a portion of sales to causes in need and did
their best to keep their doors open to provide Canadians with
access to the beer they love.
Brewers have shifted to delivery systems, curbside pickup and
have adjusted their taprooms and patios to ensure the safety of
beer drinkers.
For Canadian Beer Day this year, Beer Canada is asking for
all Canadians to participate and celebrate safely, to help build
excitement and encourage beer lovers across the country to make
this year’s Canadian Beer Day one to remember.
This is an opportunity to be a champion of beer and help bring
attention to the important issues, challenges and opportunities
industry faces. This includes ensuring brewers and partners in
the bar and restaurant industry are positioned to recover and be
successful for years to come.
So, how to celebrate Canadian Beer Day? Find a local
brewery, using the Canadian Beer Day brewery map, found at
There’s a lot of awesome
people working in the
beer industry, which
supports 149,000 Canadian
jobs, and their expertise
is invaluable. This is truly
the heart and soul of this
year’s Canadian Beer Day.
www.canadianbeerday.ca. Lend support by visiting the website
and signing up to uplift the brewing industry in Canada.
Support local breweries by either safely visiting them on
October 7, have a favourite brew delivered or pick-up to enjoy at
home. Help support Canadian Beer Day by amplifying the messages
through social media using this year’s hashtags #CDNBeerDay
and #BeerProud. Finally, don’t forget to download and share the
posters, postcards and social graphics to help spread the word,
also found on the website.
There will be many virtual contests for Canadians to
participate in that will be conducted on Canadian Beer Day
social channels. Follow @CDNBeerDay on Twitter, Facebook and
Instagram leading up to and on October 7.
It might be a virtual celebration this year and one that’s much
smaller for beer drinkers across Canada, but the plan is still to
make it one to remember.
Vasin Leenanuruksa/123rf
FALL 2020 § POURED CANADA § 47
/www.canadianbeerday.ca
