COV E R F E AT U R E
people to tell the government this is a misguided and wrong-headed
policy.”
A multi-faceted campaign that uses both conventional and
social media to accomplish this, each week, the campaign visits
different communities across Canada to stage events and spread
the word. To date, such events have been held in Manitoba,
Ontario and New Brunswick with encouraging results.
“The campaign has received favourable coverage in the tra-ditional
media – newspapers, magazines and radio as well as a
huge volume of activity and communications via social media,”
said Westcott.
“Average, middle-class Canadians have sent postcards, letters
and emails and made calls to their local Member of Parliament to
register their concern and opposition to the policy. Once consum-ers
understand that 80 per cent of what they’re paying is already
tax, they are that incensed the government is taking more. Our
efforts will continue through to the federal budget next spring and
– if necessary – through the summer leading up to the federal elec-tion
in October 2019. n
Courtesy of CVA
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WINTER 2019 § POURED CANADA § 13
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