E D I TO R ’ S M E S SAGE
Hello and welcome to the annual
distilled spirits issue of Poured
Canada! I once again must tip my
hat to all of you innovative producers and
industry members for your perseverance
navigating the continued challenges
brought on by the Covid-19 pandemic.
My hope is that this issue of Poured gives
you some reprieve from the stresses of
the seemingly always-changing health
orders and helps you set up for a summer
Of course, we all measure success
differently. Perhaps “success” for
your business is to establish more
environmentally friendly practices and
reduce waste in your operations. If that’s
the case, head over to our cover story
on page 18 for a discussion on different
methods producers are using to reduce the
amount of waste they send to landfills.
Some serious drinks trends are
happening across industry, and we took
some deep dives to learn more. On page 22,
find the feature on ready-to-drink cocktails.
This space isn’t new, but it is growing at
an incredible pace and doesn’t appear to
be slowing down any time soon. Another
trend that’s gaining a lot of traction? Non-alcoholic
spirits. As more consumers turn
to conscious consumption, this may be an
area your operation could grow. That story
starts on page 26.
As hiring is underway to fill summer
positions, be sure to read our HR story
on page 35. This article highlights the
importance of creating clear and concise
job postings to help ensure all concerned
parties are aware and understand
the expectations and requirements of
Poured Canada Editor
SUMMER 2021 | VOL. 3 NO. 2
701 Henry Ave.
Winnipeg, MB R3E 1T9
President, Jeff Lester
Publisher, Jill Harris
Sales & Art Director, Myles O’Reilly
Managing Editor and Social Media
Coordinator, Lindsay Risto
Senior Sales Executive, Quinn Bogusky
Senior Sales Executive, Darryl Sawchuk
Sales Executive, Allan Merluza
DESIGN & LAYOUT
Senior Graphic Designer, John Lyttle
Advertising Coordinator, Leticia Abas
Online Media Designer, Mark Aquino
Administrative Assistant, Maryanne Li
© 2021 Lester Communications Inc.
All rights reserved. The contents of this
publication may not be reproduced
by any means, in whole or in
part, without the prior written
consent of the publisher.
The opinions expressed by the
authors and/or editorial sources
contained in Poured Canada magazine
are those of the respective parties
and do not necessarily represent
the opinion of the publisher.
Publication Mail Agreement #40606022.
Return undeliverable Canadian
701 Henry Ave., Winnipeg, MB R3E 1T9
Printed in Canada.
Please recycle where facilities exist.
ISSN 2563-1241 (Print)
ISSN 2563-125X (Online)
& New Trends
Find the distillery profile with industry
heavy-weight Diageo Canada on page 6.
They have a number of programs available
for their employees and I’m curious
to know if other producers have similar
programs in place?
Last, but certainly not least, as
promised we have more coverage for our
cider friends. Find a case study on flash
release technology from Nuance Winery
Supplies on page 39.
As always, I hope you enjoy this issue
of Poured Canada and if you have any
comments or feedback on how we can
make Poured Canada serve you better, I’d
love to hear from you. Next up is our annual
wine issue, so please let me know if there is
any coverage you would like to see included
in those pages. Finally, don’t forget to follow
us on Facebook and Twitter!
Have a happy and safe summer,
2 § POURED CANADA § www.poured.ca