With a goal to have 20 per cent recycled content in its packaging and offer 100 per cent recyclable packaging by 2025, Quebec-based Lassonde adopted Tetra Pak’s Tetra Prisma Aseptic carton packages, finding the cartons to be an environmentally sound and transportable glass bottle alternative. To preserve the taste and quality of the wine, the highly sterile aseptic packaging with layered materials is engineered to protect against moisture, light and air for even the most sensitive foods.

“We know that our customers trust us to deliver on our commitment to protect what’s good, which includes protecting food, people and the planet. To that end, it was important to deliver a product that provided functionality, sustainability and taste, all in one convenient package,” said Yasmin Segura, marketing manager at Tetra Pak U.S. and Canada.

After Lassonde’s Arte Nova rosé won a bronze medal at The Global Rosé Masters 2023 in London, England, and its Friolento pinot grigio won two medals in 2023 as well, the collaboration confidently dispels the misconception that carton-packaged wine doesn’t taste as good as bottled.

“At Lassonde, we are on a mission to create, produce and market an assortment of wines that seamlessly pair tradition with innovation,” said Dominique Berberi, vice president of marketing at Arista Wines, a division of Lassonde. “We knew we could trust Tetra Pak to bring in the right team of experts from sustainability to safety to help bring this vision to life.”